Captains of Consciousness
Advertising and the Social Roots of the Consumer Culture
By (author) Stuart Ewen
Captains of Consciousness by Stuart Ewen
Book DescriptionCaptains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
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Book DetailsISBN: 9780465021550
(203mm x 127mm x 18mm)
Imprint: Basic Books
Publisher: The Perseus Books Group
Publish Date: 7-Jun-2001
Country of Publication: United States
Books By Author Stuart Ewen
Typecasting, Paperback (September 2008)
An eye-opening look at the stereotypes that influenced the history of democracy.
PR!, Paperback (October 1998)» View all books by Stuart Ewen
A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.
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Author Biography - Stuart Ewen
Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.
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