How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
By (author) Drew Eric Whitman
Normal Price: $28.75
Your Price: $24.15 AUD, inc. GST
Shipping: $6.95 per order
You Save: $4.60! (16% off normal price)
Plus...earn $1.21 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Cashvertising by Drew Eric Whitman
Book DescriptionBarely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now - thanks to CASHVERTISING - you can, too. And it won't matter one bit whether you're a corporate giant or an independent trader. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell and no matter where you advertise. In fact, most don't cost a penny to use. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say; "Sneaky" ways to persuade people to respond; Effective tricks for writing "magnetic" headlines; What mistakes to avoid...at all costs!; What you should always/never do in your ads; Expert formulas, guidance, tips and strategies.
Buy Cashvertising book by Drew Eric Whitman from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781601630322
(230mm x 153mm x 15mm)
Imprint: Career Press
Publisher: Career Press
Publish Date: 21-Nov-2008
Country of Publication: United States
Books By Author Drew Eric Whitman
Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers, Paperback (October 2014)» View all books by Drew Eric Whitman
Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.
» Have you read this book? We'd like to know what you think about it - write a review about Cashvertising book by Drew Eric Whitman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Drew Eric Whitman
Drew Eric Whitman (a.k.a. "Dr. Direct" T) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a bull in china shop.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.