Caviar with Champagne
Common Luxury and the Ideals of the Good Life in Stalin's Russia
By (author) Jukka Gronow
Normal Price: $45.00
Your Price: $40.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.50! (10% off normal price)
Plus...earn $2.02 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Caviar with Champagne by Jukka Gronow
Book Description'Life has become more joyous, comrades.' Josef Stalin, 1936Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic changes took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideals of consumption.The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and assorted novelties. Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed. He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production.This new attitude toward consumption was accompanied by the promotion of new manners of everyday life. The process was not without serious ideological contradictions. Ironically, a factory worker living in the United States - the largest capitalist society in the world - would have been hard-pressed to afford caviar or champagne for a special occasion in the 1930s, but a Soviet worker theoretically could (assuming supplies were in stock). The Soviet example is unique since the luxury culture had to be created entirely from scratch, and the process was taken extremely serio
Buy Caviar with Champagne book by Jukka Gronow from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781859736388
(234mm x 156mm x 11mm)
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Oct-2003
Country of Publication: United Kingdom
Books By Author Jukka Gronow
Sociology of Taste, Hardback (January 1997)» View all books by Jukka Gronow
The Sociology of Taste looks at the role of taste, or the aesthetic reflection, in society at large and in modern society in particular. It illustrates the role of fashion in the formation of collective taste.
» Have you read this book? We'd like to know what you think about it - write a review about Caviar with Champagne book by Jukka Gronow and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Jukka Gronow
Jukka Gronow is at the Department of Sociology, Uppsala University.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.