Celebration of Fools
An Inside Look at the Rise and Fall of JC Penney
By (author) B. Hare
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Celebration of Fools by B. Hare
Book Description"Celebration of Fools" is an insider's look at the rise and fall of Penney's remarkable history, charting the people and events behind this American institution. As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company's humble mid-western roots to the excesses of lush corporate headquarters. Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.
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Book DetailsISBN: 9780814471593
(93mm x 63mm x 13mm)
Publish Date: 1-May-2004
Country of Publication: United States
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Author Biography - B. Hare
Bill Hare (City, ST) has won numerous awards in advertising, and for 15 years worked as a speechwriter for senior executive in Fortune 500 companies, including two CEOS at JCPenney.
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