Changing the Channel
12 Easy Ways to Make Millions for Your Business
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Changing the Channel by Michael Masterson
Book DescriptionAn all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. * Discusses how to create successful marketing campaigns by using a mix of different marketing channels * Offers some smart ways to track customer buying habits with a database that covers all marketing channels * Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
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Book DetailsISBN: 9780470375020
(231mm x 159mm x 27mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 7-Nov-2008
Country of Publication: United Kingdom
Books By Author Michael Masterson
Reluctant Entrepreneur, Hardback (July 2012)
Suitable for entrepreneurs, this title addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. It presents the smart strategies on starting and growing a small business.
Pledge, Hardback (November 2010)
An accessible and prescriptive plan to quickly improving one's wealth, health, and happiness The Pledge is an actionable guide to reinvent your life by using a proven plan for success. Author Michael Masterson discusses how you can determine what you personally see as an "abundant life.
Changing the Channel, Paperback (March 2010)
Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy.
Seven Years to Seven Figures, Paperback (August 2008)» View all books by Michael Masterson
This is a book about getting rich for Baby Boomers who can't wait long and younger people who just don't want to. In Seven Years to Seven Figures, self-made millionaire Michael Masterson draws upon his own experiences to fill in the blanks and help readers accumulate seven-figure wealth within seven years.
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Author Biography - Michael Masterson
Michael Masterson has developed a loyal following of more than 350,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times , Wall Street Journal , and Amazon.com bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads ... and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire . Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com. MaryEllen Tribby is currently CEO and Publisher of Early to Rise. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of Investor's Daily Edge and Total Health Breakthroughs , ETR's sister publications.
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