Changing the Performance
A Companion Guide to Arts, Business and Civic Engagement
By (author) Julia Rowntree
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Changing the Performance by Julia Rowntree
Book DescriptionA result of many years of research and practice, Changing the Performance is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating income. It fulfils an ancient social role of connection across levels of power, expertise, culture, gender and generation. Rowntree describes why these dynamics are vital to society's ability to adapt. Changing the Performance is an inspiring manual for arts practitioners concerned with the relationship between business, the arts and wider society, and particularly those engaged in fundraising.
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Book DetailsISBN: 9780415379335
(198mm x 129mm x 21mm)
Publisher: Taylor & Francis Ltd
Publish Date: 12-Apr-2006
Country of Publication: United Kingdom
Books By Author Julia Rowntree
Changing the Performance, Paperback (April 2006)» View all books by Julia Rowntree
A book about the arts and about business, and the interplay between the two. This work is an account of experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). It proposes that fundraising for the arts is much more than simply a function for generating income.
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