Charisma Effect by Desmond Guilfoyle
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Charisma Effect
By Desmond Guilfoyle

The Charisma Effect

How to Captivate an Audience and Deliver a Winning Message

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Format: Paperback

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Charisma Effect by Desmond Guilfoyle

Book Description

Bob Hawke did it, Winston Churchill did it to the limit, Maggie Tabberer does it, Michael Jordan does it and manages it with supreme elegance, Tiger Woods is now acquiring it, and it comes out of Oprah Winfrey's pores. Jana Wendt still does it, Ray Martin could do it if he expresses a tad more emotion, and Richard Branson does it on a good day. 'It' is known as charisma and the effect can be profound. In "The Charisma Effect", Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups. These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences. In easy-to-understand language (and drawing on the reader's own imagination and experiences), "The Charisma Effect" demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.

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Book Details

ISBN: 9780074711446
ISBN-10: 007471144X
Format: Paperback
(227mm x 150mm x 18mm)
Pages: 386
Imprint: McGraw-Hill Australia
Publisher: McGraw-Hill Education - Europe
Publish Date: 30-Jun-2002
Country of Publication: Australia

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Author Biography - Desmond Guilfoyle

Desmond Guilfoyle is ABC's national specialist, radio, in Training and Development. He is a previous cowinner of the Australian National Training Award.

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