Children as Consumers by Barrie Gunter
Look inside with Google Book Preview
Children as Consumers
By Barrie Gunter

Children as Consumers

By (author) See other recent books by Barrie Gunter See other recent books by Adrian Furnham
Format: Paperback

Normal Price: $84.99
Your Price: $76.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.50! (10% off normal price)
Plus...earn $3.82 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Children as Consumers by Barrie Gunter

Book Description

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Buy Children as Consumers book by Barrie Gunter from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415185356
ISBN-10: 0415185351
Format: Paperback
(234mm x 156mm x 17mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Mar-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Barrie Gunter

Kids and Branding in a Digital World by Barrie Gunter Kids and Branding in a Digital World, Paperback (November 2015)

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.

» View all books by Barrie Gunter

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Children as Consumers book by Barrie Gunter and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Barrie Gunter close
Psychology of Consumer Profiling in a Digital Age by Barrie Gunter
Kids and Branding in a Digital World by Barrie Gunter
Consumer Profiles by Barrie Gunter
News and the Net by Barrie Gunter
Cognitive Impact of Television News by Barrie Gunter
Consumer Profiles by Barrie Gunter
Celebrity Capital by Barrie Gunter
Celebrity Capital by Barrie Gunter
Media and the Sexualization of Childhood by Barrie Gunter
Media and the Sexualization of Childhood by Barrie Gunter
News Media in the Arab World by Barrie Gunter
News Media in the Arab World by Barrie Gunter
Anatomy of Adolescence by Barrie Gunter
Alcohol Advertising and Young People's Drinking by Barrie Gunter
Media Audiences by Barrie Gunter
Advertising to Children on TV by Barrie Gunter
Digital Health by Barrie Gunter
Digital Health by Barrie Gunter
Media and Body Image by Barrie Gunter
Violence on Television by Barrie Gunter
»
Recent books by Adrian Furnham close
Backstabbers and Bullies by Adrian Furnham
Consumer Profiles by Adrian Furnham
Wiley-Blackwell Handbook of Individual Differences by Adrian Furnham
Backstabbers and Bullies by Adrian Furnham
Consumer Profiles by Adrian Furnham
New Psychology of Money by Adrian Furnham
High Potential by Adrian Furnham
Group Dynamics and Organizational Culture by Adrian Furnham
Wiley-Blackwell Handbook of Individual Differences by Adrian Furnham
Body Beautiful by Adrian Furnham
Psychology of Behaviour at Work by Adrian Furnham
Psychology of Behaviour at Work by Adrian Furnham
Incompetent Manager by Adrian Furnham
3D Manager by Adrian Furnham
Psychology Culture Shock by Adrian Furnham
Assessing Business Potential by Adrian Furnham
Hopeless, Hapless and Helpless Manager by Adrian Furnham
Psychology of Money by Adrian Furnham
Children as Consumers by Adrian Furnham
Complementary Medicine by Adrian Furnham
»
BoomerangBooks.com.au close