Children as Consumers
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Children as Consumers by Barrie Gunter
Book DescriptionThe children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
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Book DetailsISBN: 9780415185356
(234mm x 156mm x 17mm)
Publisher: Taylor & Francis Ltd
Publish Date: 26-Mar-1998
Country of Publication: United Kingdom
Books By Author Barrie Gunter
Kids and Branding in a Digital World, Paperback (November 2015)View all books by Barrie Gunter
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.
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