China Entrepreneur by Juan Antonio Fernandez
Look inside with Google Book Preview
China Entrepreneur
By Juan Antonio Fernandez

China Entrepreneur

Voices of Experience from 40 Business Pioneers

By (author) See other recent books by Juan Antonio Fernandez See other recent books by Laurie Underwood
Format: Paperback

Normal Price: $40.22
Your Price: $36.19 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.02! (10% off normal price)
Plus...earn $1.81 in Boomerang Bucks
Availability: Available Available, ships in 10-12 days



China Entrepreneur by Juan Antonio Fernandez

Book Description

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.

Buy China Entrepreneur book by Juan Antonio Fernandez from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780470823217
ISBN-10: 0470823216
Format: Paperback
(223mm x 161mm x 29mm)
Pages: 364
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 24-Feb-2009
Country of Publication: United Kingdom

Books By Author Juan Antonio Fernandez

China CEO by Juan Antonio Fernandez China CEO, Paperback (May 2007)

"Applying knowledge is contextual, and doing so in the new context of China is truly innovative. With this outstanding collection of some of the best cases, leading Professors of the China Europe International Business School apply state-of-the-art management concepts and theories to the business reality in China.

» View all books by Juan Antonio Fernandez

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about China Entrepreneur book by Juan Antonio Fernandez and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Juan Antonio Fernandez

Juan Antonio Fernandez is currently a Professor at China Europe International Business School (www.CEIBS.edu) in Shanghai. Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China and has clients in China, South Korea, Japan, Spain, Italy, France and the UK. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He has written three books. The first one, China CEO published by John Wiley & Sons, is based on interviews with 20 CEOs of multinationals in China. His second book, China's State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge, UK. The Third book China CEO: A Case Guide was published by John Wiley & Sons. Laurie Underwood has worked as a business journalist, editor, and writer in greater China since 1990. She spent 11 years covering business, news, politics, and social issues in Taiwan for media groups including Economist Intelligence Unit, AsiaWeek, and ICRT radio station. In 2001, she relocated to Shanghai following a wave of business interest in China's fastest developing commercial center. After receiving her Masters in Business Administration from the China Europe Business School (CEIBS) in Shanghai in 2003 (now ranked 11th worldwide for its MBA Programme by the Financial Times), she became Communications Director for the American Chamber of Commerce in Shanghai, which is the largest AmCham in the world. In 2006, she authored China CEO, Voices of Experience from 20 International Business Leaders, published by John Wiley & Sons. Since the release of China CEO, she has given numerous talks on doing business in China to business associations, TV and print media in her native US as well as in China and Southeast Asia. Laurie now works as Director of External Communications & Development for CEIBS. When not working, she spends her free time distance running or studying languages (now learning Nepali) and Latin dance.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Juan Antonio Fernandez close
China's State Owned Enterprise Reforms by Juan Antonio Fernandez
China CEO by Juan Antonio Fernandez
China's State Owned Enterprise Reforms by Juan Antonio Fernandez
China CEO by Juan Antonio Fernandez
»
Recent books by Laurie Underwood close
China Entrepreneur by Laurie Underwood
China CEO by Laurie Underwood
»
BoomerangBooks.com.au close