Consumer Culture and the Creation of the Nation New edition
By (author) Karl Gerth
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China Made by Karl Gerth
Book DescriptionChinese people should consume Chinese products! This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern nation with its own national products. From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China's burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message--patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world--nationalism and consumerism--developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either Chinese or foreign, and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations.
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Book DetailsISBN: 9780674016545
(229mm x 167mm x 31mm)
Imprint: Harvard University Press
Publisher: Harvard University Press
Publish Date: 1-Oct-2004
Country of Publication: United States
Books By Author Karl Gerth
As China Goes, So Goes the World, Paperback (November 2011)» View all books by Karl Gerth
While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture. This title reveals why we should all care about the everyday choices made by ordinary Chinese.
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