Chinese Business by Liu Hong
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Chinese Business
By Liu Hong

Chinese Business

Landscapes and Strategies

By (author) See other recent books by Liu Hong
Format: Paperback

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Chinese Business by Liu Hong

Book Description

China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.

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Book Details

ISBN: 9780415403092
ISBN-10: 041540309X
Format: Paperback
(246mm x 174mm x 15mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 8-Oct-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Liu Hong

Chinese Business by Liu Hong Chinese Business, Hardback (October 2008)

A guide to business in China, featuring both theoretical/academic and practical perspectives. Focusing on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a view of industry structures and the competitive landscape.

Wives of the East Wind by Liu Hong Wives of the East Wind, Paperback (December 2007)

Spanning four decades of Chinese history, WIVES OF THE EAST WIND is an epic tale of friendships, love, and idealism betrayed

Magpie Bridge by Liu Hong Magpie Bridge, Paperback (April 2004)

Three women, three generations, two gardens and a unique take on British and Chinese culture

Diasporic Chinese Ventures by Liu Hong Diasporic Chinese Ventures, Hardback (January 2004)

This collection of essays by and about Wang Gungwu brings together some of Wang's most recent and representative writing about the ethnic Chinese outside China, giving the reader a deeper understanding of his views on migration, identity, nationalism and culture, all key issues in modern Asia's transformation.

» View all books by Liu Hong

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Author Biography - Liu Hong

Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.

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Chinese Business by Liu Hong
Wives of the East Wind by Liu Hong
Magpie Bridge by Liu Hong
Diasporic Chinese Ventures by Liu Hong
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