Landscapes and Strategies
By (author) Liu Hong
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Chinese Business by Liu Hong
Book DescriptionChina has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
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Book DetailsISBN: 9780415403092
(246mm x 174mm x 15mm)
Publisher: Taylor & Francis Ltd
Publish Date: 8-Oct-2008
Country of Publication: United Kingdom
Books By Author Liu Hong
Chinese Business, Hardback (October 2008)
A guide to business in China, featuring both theoretical/academic and practical perspectives. Focusing on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a view of industry structures and the competitive landscape.
Wives of the East Wind, Paperback (December 2007)
Spanning four decades of Chinese history, WIVES OF THE EAST WIND is an epic tale of friendships, love, and idealism betrayed
Magpie Bridge, Paperback (April 2004)
Three women, three generations, two gardens and a unique take on British and Chinese culture
Diasporic Chinese Ventures, Hardback (January 2004)» View all books by Liu Hong
This collection of essays by and about Wang Gungwu brings together some of Wang's most recent and representative writing about the ethnic Chinese outside China, giving the reader a deeper understanding of his views on migration, identity, nationalism and culture, all key issues in modern Asia's transformation.
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Author Biography - Liu Hong
Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.
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