Landscapes and Strategies
By (author) Liu Hong
Normal Price: $98.99
Your Price: $89.09 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.90! (10% off normal price)
Plus...earn $4.45 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Chinese Business by Liu Hong
Book DescriptionChina has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
Buy Chinese Business book by Liu Hong from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415403092
(246mm x 174mm x 15mm)
Publisher: Taylor & Francis Ltd
Publish Date: 8-Oct-2008
Country of Publication: United Kingdom
Books By Author Liu Hong
Chinese Business, Hardback (October 2008)
A guide to business in China, featuring both theoretical/academic and practical perspectives. Focusing on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a view of industry structures and the competitive landscape.
Wives of the East Wind, Paperback (December 2007)
Spanning four decades of Chinese history, WIVES OF THE EAST WIND is an epic tale of friendships, love, and idealism betrayed
Magpie Bridge, Paperback (April 2004)
Three women, three generations, two gardens and a unique take on British and Chinese culture
Diasporic Chinese Ventures, Hardback (January 2004)» View all books by Liu Hong
This collection of essays by and about Wang Gungwu brings together some of Wang's most recent and representative writing about the ethnic Chinese outside China, giving the reader a deeper understanding of his views on migration, identity, nationalism and culture, all key issues in modern Asia's transformation.
» Have you read this book? We'd like to know what you think about it - write a review about Chinese Business book by Liu Hong and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Liu Hong
Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.