Selling Jesus Through Popular Culture
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Christotainment by Shirley R. Steinberg
Book DescriptionFor more than two thousand years Christian expansion and proselytizing was couched in terms of "defending the faith." Until recently in the United States, much of that defense came in the form of reactions against the "liberal" influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to children and youth to win new believers to God's armies. Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books. Invited contributors discuss the critical theoretical frameworks of top-selling devices within Christian pop culture and the appeal to masses of American souls through the blessed marriage of corporatism and the quest for pleasure.
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Book DetailsISBN: 9780813344058
(229mm x 152mm x 20mm)
Imprint: Westview Press Inc
Publisher: The Perseus Books Group
Publish Date: 5-Feb-2009
Country of Publication: United States
Books By Author Shirley R. Steinberg
Becoming Multicultural, Paperback (May 2015)
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Kinderculture, Paperback (February 2011)
Eye-opening analysis of the pervasive effects of corporate marketing to children and how corporations shape today's youth culture
What You Don't Know About Schools, Paperback (February 2006)
We live in an era where our view of school is reduced by a superficial public conversation. In this context, the complexity of the educational process and the debate over the purpose of schooling is lost. This book brings together leading scholars of education to analyze these issues and enables the public to look at school in different ways.
Rethinking Language Arts, Paperback (April 2002)» View all books by Shirley R. Steinberg
The 14 letters making up this book engage pre-service teachers with a personable and accessible voice. Critiques of traditional methods of language arts are offered, together with fresh alternatives to curricula and evaluation.
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Author Biography - Shirley R. Steinberg
Shirley R. Steinberg is an associate professor at McGill University in Montreal and the director of the Paulo and Nita Freire International Project for Critical Pedagogy. She is the founding editor of Taboo: The Journal of Culture and Education, and her numerous books include Media Literacy (with Donaldo Macedo); the award-winning Encyclopedia of Contemporary Youth Culture (with Priya Parmar and Birgit Richard); and Kinderculture and The Miseducation of the West (with Joe L. Kincheloe). The late Joe L. Kincheloe was the Canada Research Chair of Critical Pedagogy at McGill University in Montreal and the founder of the Paulo and Nita Freire International Project for Critical Pedagogy. His books include Teachers as Researchers, City Kids, Kinderculture, and the Gustavus Myers Human Rights award-winning Measured Lies.
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