Coca-Globalization by Robert J. Foster
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Coca-Globalization
By Robert J. Foster

Coca-Globalization

Following Soft Drinks from New York to New Guinea

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Format: Paperback

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Coca-Globalization by Robert J. Foster

Book Description

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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Book Details

ISBN: 9780230603868
ISBN-10: 0230603866
Format: Paperback
(216mm x 140mm x 16mm)
Pages: 275
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 9-Apr-2008
Country of Publication: United Kingdom

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Books By Author Robert J. Foster

Coca-Globalization by Robert J. Foster Coca-Globalization, Hardback (April 2008)

Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.

» View all books by Robert J. Foster

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Author Biography - Robert J. Foster

Robert J. foster is Professor of Anthroplogy and Mercer rugler distinguished Teaching Professor at The University of Rochester.

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