The Collaborative Enterprise
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Collaborative Enterprise by Andrew Campbell
Book DescriptionFor large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the "S" word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.
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Book DetailsISBN: 9780738203102
(235mm x 156mm x 13mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 24-Mar-2000
Country of Publication: United States
Books By Author Andrew Campbell
Swinging Sporran, the, Paperback (May 2014)
With further, indisposable hints on the social niceties of reeling, the conventions of the dance and the timetable of the Scottish social season, The Swinging Sporran is a hilarious companion to anyone who ventures into the social world north of the border.
Strategy for the Corporate Level, Hardback (April 2014)
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
Ethiopia, Paperback (April 2009)
A fascinating look at the countries that are headline news, covering their history, geography and politics
Who Eats Who in Rivers and Lakes?, Paperback (March 2009)» View all books by Andrew Campbell
Lively introductions to food chains and food webs around the world
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Author Biography - Andrew Campbell
Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!
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