Collaborative Enterprise by Andrew Campbell
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Collaborative Enterprise
By Andrew Campbell

The Collaborative Enterprise

By (author) See other recent books by Andrew Campbell See other recent books by Michael Goold
Format: Paperback

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Collaborative Enterprise by Andrew Campbell

Book Description

For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the "S" word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.

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Book Details

ISBN: 9780738203102
ISBN-10: 0738203106
Format: Paperback
(235mm x 156mm x 13mm)
Pages: 240
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 24-Mar-2000
Country of Publication: United States

Other Editions...


Books By Author Andrew Campbell

Swinging Sporran, the by Andrew Campbell Swinging Sporran, the, Paperback (May 2014)

With further, indisposable hints on the social niceties of reeling, the conventions of the dance and the timetable of the Scottish social season, The Swinging Sporran is a hilarious companion to anyone who ventures into the social world north of the border.

Strategy for the Corporate Level by Andrew Campbell Strategy for the Corporate Level, Hardback (April 2014)

This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

Ethiopia by Andrew Campbell Ethiopia, Paperback (April 2009)

A fascinating look at the countries that are headline news, covering their history, geography and politics

Who Eats Who in Rivers and Lakes? by Andrew Campbell Who Eats Who in Rivers and Lakes?, Paperback (March 2009)

Lively introductions to food chains and food webs around the world

» View all books by Andrew Campbell

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Author Biography - Andrew Campbell

Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!

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