Color Design Workbook
A Real World Guide to Using Color in Graphic Design
By (author) Morioka Adams
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Color Design Workbook by Morioka Adams
Book DescriptionSince colour is such a important part of graphic design, designers need the most up to date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively.From the meanings behind colours to working with colour in presentations, this book provides readers with the vital information needed to apply colour creatively and effectively to their design work. Readers also receive guidance on talking with clients about colour and selling colour ideas. The science behind colour theory is also explained, and case studies are included to show the effects some colour choices had on both their clients and consumers.
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Book DetailsISBN: 9781592534333
(235mm x 235mm x 19mm)
Imprint: Rockport Publishers Inc.
Publisher: Rockport Publishers Inc.
Publish Date: 1-Mar-2008
Country of Publication: United States
Books By Author Morioka Adams
Masters of Design, Hardback (September 2008)» View all books by Morioka Adams
Focuses on the subject of identity and logos. This title presents work that ranges from simple mark-making to full scale programs applied to multiple mediums. It also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes.
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Author Biography - Morioka Adams
Sean Adams and Noreen Morioka are partners of AdamsMorioka in Los Angeles. Since AdamsMorioka's founding in 1993, the firm has been globally recognised by every major competition, and they hold the honour of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally
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