The Commercial Appropriation of Personality
By (author) Huw Beverley-Smith
Normal Price: $105.00
Your Price: $94.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.50! (10% off normal price)
Plus...earn $4.73 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Commercial Appropriation of Personality by Huw Beverley-Smith
Book DescriptionCommercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
Buy Commercial Appropriation of Personality book by Huw Beverley-Smith from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780521052528
(228mm x 152mm x 23mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 21-Feb-2008
Country of Publication: United Kingdom
Books By Author Huw Beverley-Smith
Privacy, Property and Personality, Hardback (November 2005)
A detailed comparative analysis of intellectual property rights in Europe and the United States.
Commercial Appropriation of Personality, Hardback (August 2002)» View all books by Huw Beverley-Smith
An analysis of the problem of commercial appropriation and the case for a remedy.
» Have you read this book? We'd like to know what you think about it - write a review about Commercial Appropriation of Personality book by Huw Beverley-Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Huw Beverley-Smith
Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.