The Commercial Appropriation of Personality
By (author) Huw Beverley-Smith
Series edited by William R. Cornish Franois Dessemontet
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Commercial Appropriation of Personality by Huw Beverley-Smith
Book DescriptionCommercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
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Book DetailsISBN: 9780521800143
(228mm x 152mm x 27mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 15-Aug-2002
Country of Publication: United Kingdom
Books By Author Huw Beverley-Smith
Commercial Appropriation of Personality, Paperback (February 2008)
An analysis of the problem of commercial appropriation and the case for a remedy.
Privacy, Property and Personality, Hardback (November 2005)» View all books by Huw Beverley-Smith
A detailed comparative analysis of intellectual property rights in Europe and the United States.
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Author Biography - Huw Beverley-Smith
Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.
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