Commonsense Direct and Digital Marketing by Drayton Bird
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Commonsense Direct and Digital Marketing
By Drayton Bird

Commonsense Direct and Digital Marketing

5th Revised edition

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Format: Paperback

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Commonsense Direct and Digital Marketing by Drayton Bird

Book Description

Drayton Bird's "Commonsense Direct and Digital Marketing" needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum - from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

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Book Details

ISBN: 9780749447601
ISBN-10: 0749447605
Format: Paperback
(246mm x 189mm x 25mm)
Pages: 448
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Jun-2007
Country of Publication: United Kingdom

Books By Author Drayton Bird

Marketing Insights and Outrages by Drayton Bird Marketing Insights and Outrages, Paperback (January 2000)

Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.

» View all books by Drayton Bird


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Author Biography - Drayton Bird

Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page).

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