An Integrated Approach
By (author) Sherry Devereaux Ferguson
Normal Price: $159.00
Your Price: $143.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $15.90! (10% off normal price)
Plus...earn $7.16 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply, Not for Xmas
Communication Planning by Sherry Devereaux Ferguson
Book DescriptionThe nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management
Buy Communication Planning book by Sherry Devereaux Ferguson from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761913146
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 9-Sep-1999
Country of Publication: United States
Books By Author Sherry Devereaux Ferguson
Communication in Everyday Life, Paperback (March 2014)
Communication in Everyday Life: Personal and Professional Contexts is a comprehensive introduction to interpersonal communication and the different contexts-both personal and professional-in which communication and interaction take place.
Public Speaking, Paperback (March 2007)View all books by Sherry Devereaux Ferguson
Presents an introduction to public speaking, a course that is found in nearly every 2 and 4 year college/university in the country. This work includes overview chapters that serve as a comprehensive introduction to the basics of speaking; and offers emphasis on audience analysis and rhetorical criticism.
» Have you read this book? We'd like to know what you think about it - write a review about Communication Planning book by Sherry Devereaux Ferguson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.