An Integrated Approach
By (author) Sherry Devereaux Ferguson
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Communication Planning by Sherry Devereaux Ferguson
Book DescriptionThe nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management
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Book DetailsISBN: 9780761913146
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 9-Sep-1999
Country of Publication: United States
Books By Author Sherry Devereaux Ferguson
Communication in Everyday Life, Paperback (March 2014)
Communication in Everyday Life: Personal and Professional Contexts is a comprehensive introduction to interpersonal communication and the different contexts-both personal and professional-in which communication and interaction take place.
Public Speaking, Paperback (March 2007)View all books by Sherry Devereaux Ferguson
Presents an introduction to public speaking, a course that is found in nearly every 2 and 4 year college/university in the country. This work includes overview chapters that serve as a comprehensive introduction to the basics of speaking; and offers emphasis on audience analysis and rhetorical criticism.
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