Communication Technology by Everett M. Rogers
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Communication Technology
By Everett M. Rogers

Communication Technology

The New Media in Society

By (author) See other recent books by Everett M. Rogers See other recent books by Frederick Williams
Format: Paperback

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Communication Technology by Everett M. Rogers

Book Description

The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. CONTENTS The Changing Nature of Human Communication What Are the New Communication Technologies? History of Communication Science Adoption and Implementation of Communication Technologies Social Impacts of Communication Technologies New Theory New Research Methods Applications of the New Communication Technologies

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Book Details

ISBN: 9780029271209
ISBN-10: 0029271207
Format: Paperback
(214mm x 139mm x 20mm)
Pages: 288
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 11-Jun-1986
Country of Publication: United States

Other Editions...


Books By Author Everett M. Rogers

Entertainment-Education and Social Change by Everett M. Rogers Entertainment-Education and Social Change, Paperback (December 2003)

This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.

Diffusion of Innovations, 5th Edition by Everett M. Rogers Diffusion of Innovations, 5th Edition, Paperback (November 2003)

A classic since its first appearance in the 1980s, this comprehensive reference continues to be THE history of the spread of new ideas, for academics and professionals alike.

Combating AIDS by Everett M. Rogers Combating AIDS, Paperback (November 2002)

Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.

Entertainment-Education by Everett M. Rogers Entertainment-Education, Paperback (August 1999)

This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.

» View all books by Everett M. Rogers

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Author Biography - Everett M. Rogers

Everett M. Rogers is Walter H. Annenberg Professor of Communications and Associate Dean at the Annenberg School of Communications at the University of Southern California. His other works include Diffusion of Innovations and Communication Networks.

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Recent books by Everett M. Rogers close
Entertainment-Education and Social Change by Everett M. Rogers
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