The New Media in Society
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Communication Technology by Everett M. Rogers
Book DescriptionThe Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. CONTENTS The Changing Nature of Human Communication What Are the New Communication Technologies? History of Communication Science Adoption and Implementation of Communication Technologies Social Impacts of Communication Technologies New Theory New Research Methods Applications of the New Communication Technologies
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Book DetailsISBN: 9780029271209
(214mm x 139mm x 20mm)
Imprint: The Free Press
Publisher: Simon & Schuster
Publish Date: 11-Jun-1986
Country of Publication: United States
Books By Author Everett M. Rogers
Entertainment-Education and Social Change, Paperback (December 2003)
This title represents a resource book that introduces its readers to E-E literature written from varied perspectives. Chapter authors include E-E theoreticians, practitioners and researchers and display a wide range of nationalities and theoretical orientations.
Diffusion of Innovations, 5th Edition, Paperback (November 2003)
A classic since its first appearance in the 1980s, this comprehensive reference continues to be THE history of the spread of new ideas, for academics and professionals alike.
Combating AIDS, Paperback (November 2002)
Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA, this book synthesizes lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies.
Entertainment-Education, Paperback (August 1999)» View all books by Everett M. Rogers
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.
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Author Biography - Everett M. Rogers
Everett M. Rogers is Walter H. Annenberg Professor of Communications and Associate Dean at the Annenberg School of Communications at the University of Southern California. His other works include Diffusion of Innovations and Communication Networks.
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