Communication and Channel Systems in Tourism Marketing
Normal Price: $104.00
Your Price: $93.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.40! (10% off normal price)
Plus...earn $4.68 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Communication and Channel Systems in Tourism Marketing by Muzaffer Uysal
Book DescriptionWhat sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: * building repeat visitor relationships * image formation * distribution channels * communication messages and their effectiveness * design of destination- and attraction-specific brochures * communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Buy Communication and Channel Systems in Tourism Marketing book by Muzaffer Uysal from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781560245810
(229mm x 152mm x 18mm)
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 25-Mar-1994
Country of Publication: United States
Books By Author Muzaffer Uysal
Current Issues and Development in Hospitality and Tourism Satisfaction, Hardback (September 2004)» View all books by Muzaffer Uysal
Experts from the field explore customer satisfaction strategies, examining both the long term and short-term results. Includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction.
» Have you read this book? We'd like to know what you think about it - write a review about Communication and Channel Systems in Tourism Marketing book by Muzaffer Uysal and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.