Competing by Design
Power of Organizational Architecture
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Competing by Design by David A. Nadler
Book DescriptionIf the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it's a lot harder than it used to be. On the one hand, competition is more intense than ever-technological innovation, consumer expectations, government deregulation, all combine to create more opportunities for new competitors to change the basic rules of the game. On the other hand, most of the old reliable sources of competitive advantage are drying up: the hallowed strategies employed by GM, IBM, and AT&T to maintain their seemingly unassailable positions of dominance in the 1960s and 70s are as obsolete as the calvary charge. So in this volatile, unstable environment, where can competitive advantage be found? As David Nadler and Michael Tushman show, the last remaining source of truly sustainable competitive advantage lies in 'organizational capabilities': the unique ways each organization structures its work and motivates its people to achieve clearly articulated strategic objectives. For too long, too many managers have thought about "organization" merely in terms of rearranging the boxes and lines on an organizational chart-but as Competing by Design clearly illustrates, organizational strength is found far beyond one-dimensional diagrams. Managers must, argue Nadler and Tushman, understand the concepts and learn the skills involved in designing their organization to exploit their inherent strengths. All the reengineering, restructuring, and downsizing in the world will merely destabilize a company if the change doesn't address the fundamental patterns of performance-and if the change doesn't recognize the unique core competencies of that company. In this landmark volume, the authors draw upon specific cases to illustrate the design process in practice as they provide a set of powerful, yet simple tools, for using strategic organization design to gain competitive advantage. They present a design process, explore key decisions managers face, and list the guiding principles for incorporating the design function as a continuing and integral process in organizations that are looking to the future. In 1918, Henry Ford's Dearborn assembly plant was the model of the new assembly-line technology. Today, the assembly plant is an aging relic, but, incredibly, the organizational architecture it spawned lives on in steep hierarchies, centralized bureaucracies, and narrowly defined jobs. As companies are coming to realize they can't compete successfully in the 21st century with organizations based on 19th century ideas, Competing by Design shows clearly and persuasively why-and, most importantly how-to harness the power of organizational architecture to unleash the competitive strengths embedded in each organization.
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Book DetailsISBN: 9780195099171
(243mm x 163mm x 22mm)
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 16-Oct-1997
Country of Publication: United States
Books By Author David A. Nadler
Building Better Boards, Hardback (February 2006)
Praise for Building Better Boards "Building Better Boards bridges the gap between talk and action. A must-read for board members, CEOs, governance experts - really for anyone who cares about the future of the corporation. " -Anne M.
Change Imperative, Hardback (November 1997)
'New Tools for Challenging the Status Quo' bolts together the image or theory and the reality of what is required to change the performance of an enterprise. Whether the challenge is renewal or fundamental change, this book delivers real-life depictions that aim to help all who invest the time.
Executive Teams, Hardback (November 1997)» View all books by David A. Nadler
Facing an explosion of workplace complexity, many executives choose a team--supported approach to organizational leadership over more traditional leadership models.
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Author Biography - David A. Nadler
David A. Nadler is President and CEO of Delta Consulting Group. Michael Tushman is Hettleman Professor of Management at the Columbia Business School.
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