Competition Demystified by Bruce C. N. Greenwald
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Competition Demystified
By Bruce C. N. Greenwald

Competition Demystified

A Radically Simplified Approach to Business Strategy

By (author) See other recent books by Bruce C. N. Greenwald See other recent books by Judd Kahn
Format: Paperback

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Competition Demystified by Bruce C. N. Greenwald

Book Description

Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

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Book Details

ISBN: 9781591841807
ISBN-10: 1591841801
Format: Paperback
(215mm x 140mm x 23mm)
Pages: 416
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 11-Aug-2007
Country of Publication: United States

Other Editions...


Books By Author Bruce C. N. Greenwald

Value Investors by Bruce C. N. Greenwald Value Investors, Hardback (October 2012)

Investing legend Warren Buffett once said that success in investing doesn t correlate with I.Q. once you re above the level of 125. Once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing.

Curse of the Mogul by Bruce C. N. Greenwald Curse of the Mogul, Paperback (April 2011)

We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' This title lays bare the financial performance beneath big Media's false veneer of power.

Globalization by Bruce C. N. Greenwald Globalization, Paperback (October 2010)

Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world's economies both today and into the future; an irresistible and growing part of economic reality.

Globalization n. the Irrational Fear That Someone in China Will Take Your Job by Bruce C. N. Greenwald Globalization n. the Irrational Fear That Someone in China Will Take Your Job, Hardback (November 2008)

Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world's economies both today and into the future; an irresistible and growing part of economic reality.

» View all books by Bruce C. N. Greenwald

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Author Biography - Bruce C. N. Greenwald

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

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