Competitive Strategy For Dummies
By (author) Richard Pettinger
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Competitive Strategy For Dummies by Richard Pettinger
Book DescriptionFundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions
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Book DetailsISBN: 9780470779309
(231mm x 184mm x 22mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 2-Apr-2009
Country of Publication: United Kingdom
Books By Author Richard Pettinger
Business Studies For Dummies(R), Paperback (December 2013)
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
Management, Paperback (September 2012)
Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a student needs to understand the subject and pass the exam
Organizational Behaviour, Hardback (June 2010)
Presenting an introduction to the study of organizational behaviour, this book covers examples of both good and bad practice.
Introduction to Management, Paperback (November 2006)» View all books by Richard Pettinger
Introduction to Management (4th edition) is an ideal text for students studying management for the first time. Covering all of the functional areas of management, the new edition is updated to cover new developments in the field and includes new chapters on innovation, enterprise, risk management, ethics and responsibility.
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Author Biography - Richard Pettinger
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies .
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