Conceptual Art and the Politics of Publicity
By (author) Alexander Alberro
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Conceptual Art and the Politics of Publicity by Alexander Alberro
Book DescriptionConceptual art was one of the most influential art movements of the second half of the twentieth century. In this book Alexander Alberro traces its origins to the mid-1960s, when its principles were first articulated by the artists Dan Graham, Joseph Kosuth, Sol LeWitt, Lawrence Weiner, and others. One of Alberro's central arguments is that the conceptual art movement was founded not just by the artists but also by the dealer Seth Siegelaub. Siegelaub promoted the artists, curated groundbreaking shows, organized symposia and publications, and in many ways set the stage for another kind of entrepreneur: the freelance curator. Alberro examines both Siegelaub's role in launching the careers of artists who were making "something from nothing" and his tactful business practices, particularly in marketing and advertising. Alberro draws on close readings of artworks produced by key conceptual artists in the mid- to late 1960s. He places the movement in the social context of the rebellion against existing cultural institutions, as well as the increased commercialization and globalization of the art world. The book ends with a discussion of one of Siegelaub's most material and least ephemeral contributions, the Artist's Reserved Rights Transfer and Sale Agreement, which he wrote between 1969 and 1971. Designed to limit the inordinate control of collectors, galleries, and museums by increasing the artist's rights, the Agreement unwittingly codified the overlap between capitalism and the arts.
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Book DetailsISBN: 9780262511841
(229mm x 178mm x 15mm)
Imprint: MIT Press
Publisher: MIT Press Ltd
Publish Date: 26-Oct-2004
Country of Publication: United States
Books By Author Alexander Alberro
Monica Bonvicini, Paperback (July 2014)
The first exhaustive monograph on the work of the multi-media, award winning artist.
Institutional Critique, Paperback (October 2011)View all books by Alexander Alberro
An anthology of writings and projects by artists who developed and extended the genre of institutional critique.
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Author Biography - Alexander Alberro
Alexander Alberro is Virginia Bloedel Wright Professor of Art History at Barnard College. He is the author of Conceptual Art and the Politics of Publicity and the coeditor of Conceptual Art: A Critical Anthology, both published by The MIT Press.
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