Concise Encyclopedia of Advertising by Robert E. Stevens
Look inside with Google Book Preview
Concise Encyclopedia of Advertising
By Robert E. Stevens

Concise Encyclopedia of Advertising

By (author) See other recent books by Robert E. Stevens See other recent books by David L. Loudon See other recent books by Kenneth E. Clow
Format: Paperback

Normal Price: $93.99
Your Price: $84.59 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.40! (10% off normal price)
Plus...earn $4.23 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Concise Encyclopedia of Advertising by Robert E. Stevens

Book Description

At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: * advertising appeals * evaluation criteria of advertising * Internet advertising * magazine advertising * television advertising * advertising campaign management * sponsorship marketing * and many more!The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Buy Concise Encyclopedia of Advertising book by Robert E. Stevens from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789022110
ISBN-10: 0789022117
Format: Paperback
(216mm x 156mm x 15mm)
Pages: 228
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 29-Mar-2005
Country of Publication: United States

Other Editions...


Books By Author Robert E. Stevens

Essentials of Marketing Research by Robert E. Stevens Essentials of Marketing Research, Hardback (November 2012)

Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Concise Encyclopedia of Professional Services Marketing by Robert E. Stevens Concise Encyclopedia of Professional Services Marketing, Hardback (January 2009)

Provides an account of the concepts and strategies necessary to successfully market professional services and grow a business. This work contains an appendix of information on launching a multimedia advertising campaign, with focus on effective website design and other contemporary media formats.

Concise Encyclopedia of Insurance Terms by Robert E. Stevens Concise Encyclopedia of Insurance Terms, Hardback (August 2008)

A reference book for insurance professionals, consumers, and students. It offers definitions of common insurance terms in a detailed format with examples.

Concise Encyclopedia of Investing by Robert E. Stevens Concise Encyclopedia of Investing, Hardback (December 2006)

Provides concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This user-friendly handbook presents not only simple explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life.

» View all books by Robert E. Stevens

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Concise Encyclopedia of Advertising book by Robert E. Stevens and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Robert E. Stevens close
Essentials of Marketing Research by Robert E. Stevens
Essentials of Marketing Research by Robert E. Stevens
Concise Encyclopedia of Professional Services Marketing by Robert E. Stevens
Concise Encyclopedia of Insurance Terms by Robert E. Stevens
Concise Encyclopedia of Investing by Robert E. Stevens
Market Opportunity Analysis by Robert E. Stevens
Market Opportunity Analysis by Robert E. Stevens
Concise Encyclopedia of Church and Religious Organization Marketing by Robert E. Stevens
Marketing Research Guide by Robert E. Stevens
Marketing Research Guide by Robert E. Stevens
Application Service Providers in Business by Robert E. Stevens
Application Service Providers in Business by Robert E. Stevens
Concise Encyclopedia of Advertising by Robert E. Stevens
Marketing Management by Robert E. Stevens
Marketing Your Business by Robert E. Stevens
Marketing Your Business by Robert E. Stevens
Organizational Behavior by Robert E. Stevens
Market Analysis by Robert E. Stevens
»
Recent books by David L. Loudon close
Concise Encyclopedia of Investing by David L. Loudon
Market Opportunity Analysis by David L. Loudon
Concise Encyclopedia of Church and Religious Organization Marketing by David L. Loudon
Marketing Research Guide by David L. Loudon
Marketing Research Guide by David L. Loudon
Application Service Providers in Business by David L. Loudon
Application Service Providers in Business by David L. Loudon
Concise Encyclopedia of Advertising by David L. Loudon
Concise Encyclopedia of Advertising by David L. Loudon
Marketing Management by David L. Loudon
Customer Advisory Boards by David L. Loudon
Marketing Your Business by David L. Loudon
Marketing Your Business by David L. Loudon
Organizational Behavior by David L. Loudon
»
Recent books by Kenneth E. Clow close
Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow
Essentials of Marketing Research by Kenneth E. Clow
Cases in Marketing Management by Kenneth E. Clow
Concise Encyclopedia of Professional Services Marketing by Kenneth E. Clow
Concise Encyclopedia of Advertising by Kenneth E. Clow
Concise Encyclopedia of Advertising by Kenneth E. Clow
Services Marketing by Kenneth E. Clow
»
BoomerangBooks.com.au close