Concise Encyclopedia of Church and Religious Organization Marketing by Robert E. Stevens
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Concise Encyclopedia of Church and Religious Organization Marketing
By Robert E. Stevens

Concise Encyclopedia of Church and Religious Organization Marketing

By (author) See other recent books by Robert E. Stevens See other recent books by David L. Loudon See other recent books by Bruce Wrenn
Format: Paperback

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Concise Encyclopedia of Church and Religious Organization Marketing by Robert E. Stevens

Book Description

Discover the marketing basics to draw new members--and more funds--to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today's world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: * benefits * brand equity * cause-related marketing * communication methods * competition * competitive advantage * constituent analysis and behavior * controlling marketing activities * data collection and analysis * demographics * quantitative research * directive marketing * focus groups * geodemographics * marketing planning and research * new program development * performance evaluation and control * publicity * SWOT analysis--Strengths, Weaknesses, Opportunities, and Threats of an organization * target audience * and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

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Book Details

ISBN: 9780789018786
ISBN-10: 0789018780
Format: Paperback
(216mm x 156mm x 13mm)
Pages: 190
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 18-Jan-2006
Country of Publication: United States

Other Editions...


Books By Author Robert E. Stevens

Essentials of Marketing Research by Robert E. Stevens Essentials of Marketing Research, Hardback (November 2012)

Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Concise Encyclopedia of Professional Services Marketing by Robert E. Stevens Concise Encyclopedia of Professional Services Marketing, Hardback (January 2009)

Provides an account of the concepts and strategies necessary to successfully market professional services and grow a business. This work contains an appendix of information on launching a multimedia advertising campaign, with focus on effective website design and other contemporary media formats.

Concise Encyclopedia of Insurance Terms by Robert E. Stevens Concise Encyclopedia of Insurance Terms, Hardback (August 2008)

A reference book for insurance professionals, consumers, and students. It offers definitions of common insurance terms in a detailed format with examples.

Concise Encyclopedia of Investing by Robert E. Stevens Concise Encyclopedia of Investing, Hardback (December 2006)

Provides concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This user-friendly handbook presents not only simple explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life.

» View all books by Robert E. Stevens

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