Conducting a Successful Fundraising Program
A Comprehensive Guide and Resource
By (author) Kent E. Dove
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Conducting a Successful Fundraising Program by Kent E. Dove
Book DescriptionThis is the complete resource for fundraisers in any nonprofit organization! "Conducting a Successful Fundraising Program" outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising - including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions - as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
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Book DetailsISBN: 9780787953522
(239mm x 183mm x 52mm)
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 7-Mar-2001
Country of Publication: United States
Books By Author Kent E. Dove
Conducting a Successful Major Gifts and Planned Giving Program, Paperback (September 2013)
Conducting a Successful Major Gifts and Planned Giving Program--the fifth volume in the groundbreaking Dove on Fundraising Series--is a complete guide to establishing and sustaining a major gifts and planned giving program in a nonprofit organization. Written by master fundraiser Kent E. Dove and coauthors Alan M. Spears and Thomas W.
Conducting a Successful Capital Campaign, Paperback (May 2010)View all books by Kent E. Dove
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.
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Author Biography - Kent E. Dove
Kent E. Dove is one of the nation's most successful and respected fundraisers. As the author of Conducting a Successful Capital Campaign, he is also seen as a leading teacher and communicator and is a sought after consultant and adviser. He is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has also established an endowment fund to provide learning opportunities in fundraising.
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