Connected Marketing by Justin Kirby
Look inside with Google Book Preview
Connected Marketing
By Justin Kirby

Connected Marketing

The Viral, Buzz and Word of Mouth Revolution

Edited by See other recent books by Justin Kirby See other recent books by Paul Marsden
Format: Paperback

Normal Price: $84.99
Your Price: $76.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.50! (10% off normal price)
Plus...earn $3.82 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Connected Marketing by Justin Kirby

Book Description

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stephane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Rothlingshofer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Buy Connected Marketing book by Justin Kirby from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780750666343
ISBN-10: 075066634X
Format: Paperback
(234mm x 156mm x 17mm)
Pages: 320
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 9-Nov-2005
Country of Publication: United Kingdom

Other Editions...


» Have you read this book? We'd like to know what you think about it - write a review about Connected Marketing book by Justin Kirby and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Justin Kirby

Justin Kirby, MD of Digital Media Communications Ltd (DMC) based in London and Sydney Justin started his career in the mid-80s working on ground-breaking multimedia installation projects, including the famous Herbie Hancock video robotics models. In 1994 Justin founded DMC, the experts in planning, seeding and tracking online viral and buzz marketing campaigns for major brands, including Diesel, EA Sports, Eidos, Levi's, Mates, Mazda, MTV, Sony Ericsson, Ubi Soft, Virgin and Xbox. Dr Paul Marsden is a consultant social psychologist for the London School of Economics, specialising in the dynamics of fashions and fads. With a PhD in social contagion and a background in marketing, his expertise is in generating and managing positive word of mouth for new products.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Justin Kirby close
Recent books by Paul Marsden close
Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden
Connected Marketing by Paul Marsden
» close