Consumer Behavior in Asia by Erdener Kaynak
Look inside with Google Book Preview
Consumer Behavior in Asia
By Erdener Kaynak

Consumer Behavior in Asia

Issues and Marketing Practice

By (author) See other recent books by Erdener Kaynak See other recent books by Tsang-sing Chan
Format: Hardback

Normal Price: $200.00
Your Price: $180.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $20.00! (10% off normal price)
Plus...earn $9.00 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Consumer Behavior in Asia by Erdener Kaynak

Book Description

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia's consumer market by providing you with a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: * marketing strategies for firms to adjust and thrive as fast food providers in Asia * market segmentation considerations for rural and urban areas * a complete outline of China's population segments, buying preferences, and spending power * consumer decisions based on the country-of-brand and brand of product * Asian generation X-ers'perceptions toward advertising * influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--"Go west, young man--to the East!"

Buy Consumer Behavior in Asia book by Erdener Kaynak from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789006912
ISBN-10: 078900691X
Format: Hardback
(229mm x 171mm x 13mm)
Pages: 130
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 22-Jul-1999
Country of Publication: United States

Other Editions...


Books By Author Erdener Kaynak

Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)

A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

When Economies Change Hands by Erdener Kaynak When Economies Change Hands, Hardback (August 2005)

Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.

International Retailing Plans and Strategies in Asia by Erdener Kaynak International Retailing Plans and Strategies in Asia, Paperback (June 2005)

Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

» View all books by Erdener Kaynak

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Consumer Behavior in Asia book by Erdener Kaynak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Erdener Kaynak close
Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak
Global Enterprise by Erdener Kaynak
Global Enterprise by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
International Retailing Plans and Strategies in Asia by Erdener Kaynak
Marketing Issues in Western Europe by Erdener Kaynak
New Product Development by Erdener Kaynak
Guanxi by Erdener Kaynak
Export-Import Theory, Practices, and Procedures by Erdener Kaynak
Globalization of Business by Erdener Kaynak
Strategic Networks by Erdener Kaynak
Japan and China by Erdener Kaynak
Contextual Management by Erdener Kaynak
Executive Development and Organizational Learning for Global Business by Erdener Kaynak
Handbook of Cross-Cultural Marketing by Erdener Kaynak
Trans-Oceanic Marketing Channel by Erdener Kaynak
International Management Leadership by Erdener Kaynak
Implementation of Total Quality Management by Erdener Kaynak
Privatization and Entrepreneurship by Erdener Kaynak
»
Recent books by Tsang-sing Chan close
Rise of Asian Firms by Tsang-sing Chan
Multinationals and Global Consumers by Tsang-sing Chan
Consumer Behavior in Asia by Tsang-sing Chan
»
BoomerangBooks.com.au close