Consumer Behavior in Travel and Tourism by Kaye Sung Chon
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Consumer Behavior in Travel and Tourism
By Kaye Sung Chon

Consumer Behavior in Travel and Tourism

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Format: Paperback

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Consumer Behavior in Travel and Tourism by Kaye Sung Chon

Book Description

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: * discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior * exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions * determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction * examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques * detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

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Book Details

ISBN: 9780789006110
ISBN-10: 0789006111
Format: Paperback
(216mm x 156mm x 28mm)
Pages: 550
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 10-Mar-2000
Country of Publication: United States

Other Editions...


Books By Author Kaye Sung Chon

Gay Tourism by Kaye Sung Chon Gay Tourism, Hardback (August 2006)

The gay tourism industry a progressive social force or a pull towards an oppressive status quo? This book investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations.

Community Destination Management in Developing Economies by Kaye Sung Chon Community Destination Management in Developing Economies, Paperback (May 2006)

Presents a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. This book discusses illustrative case studies and effective practical approaches for various facets of destination management.

Managing Sustainable Tourism by Kaye Sung Chon Managing Sustainable Tourism, Paperback (February 2006)

Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. This book tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth.

Growth Strategies of Hotel Chains by Kaye Sung Chon Growth Strategies of Hotel Chains, Hardback (February 2006)

A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments.

» View all books by Kaye Sung Chon

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