Consumer Behaviour & Consumer Protection in India by Meenu Agrawal
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Consumer Behaviour & Consumer Protection in India
By Meenu Agrawal

Consumer Behaviour & Consumer Protection in India

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Format: Hardback

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Consumer Behaviour & Consumer Protection in India by Meenu Agrawal

Book Description

The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy.

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Book Details

ISBN: 9788177081077
ISBN-10: 8177081071
Format: Hardback
(145mm x 225mm x 28mm)
Pages: 331
Imprint: New Century Publications
Publisher: New Century Publications
Publish Date: 1-Jan-2006
Country of Publication: India

Books By Author Meenu Agrawal

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Poverty and unemployment are the two most formidable problems of the Indian economy. Indian economy took a new direction when the Government announced its new industrial policy in the Parliament in July 1991. This title provides a contribution to the existing and growing body of literature on various aspects of economic reforms in India.

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