Consumer Behaviour in Tourism by Susan Horner
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Consumer Behaviour in Tourism
By Susan Horner

Consumer Behaviour in Tourism

2nd Revised edition

By (author) See other recent books by Susan Horner See other recent books by John Swarbrooke
Format: Hardback

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Consumer Behaviour in Tourism by Susan Horner

Book Description

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism

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Book Details

ISBN: 9780750667357
ISBN-10: 0750667354
Format: Hardback
(246mm x 189mm x 22mm)
Pages: 444
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 27-Oct-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Susan Horner

Contemporary Hospitality and Tourism Management Issues in China and India by Susan Horner Contemporary Hospitality and Tourism Management Issues in China and India, Paperback (July 2007)

Represents an analysis of key sectors in the hospitality and tourism industries in China and India. This book provides theoretical and applied information on hospitality management and tourism development in these markets. It also contains case studies which offer real-life application of theories; and includes exercises and discussion points.

Leisure Marketing by Susan Horner Leisure Marketing, Paperback (December 2004)

Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

International Cases in Tourism Management by Susan Horner International Cases in Tourism Management, Paperback (December 2003)

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

Business Travel and Tourism by Susan Horner Business Travel and Tourism, Paperback (September 2001)

Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of business tourism facilities; and more.

» View all books by Susan Horner

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Author Biography - Susan Horner

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research. Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.

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Recent books by Susan Horner close
Contemporary Hospitality and Tourism Management Issues in China and India by Susan Horner
Leisure Marketing by Susan Horner
International Cases in Tourism Management by Susan Horner
Business Travel and Tourism by Susan Horner
Time for a Checkup by Susan Horner
»
Recent books by John Swarbrooke close
Adventure Tourism by John Swarbrooke
Development and Management of Visitor Attractions by John Swarbrooke
Consumer Behaviour in Tourism by John Swarbrooke
Leisure Marketing by John Swarbrooke
International Cases in Tourism Management by John Swarbrooke
Adventure Tourism by John Swarbrooke
Development and Management of Visitor Attractions by John Swarbrooke
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»
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