Politics, Product Markets, and Firm Strategy in France and Germany
By (author) Gunnar Trumbull
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Consumer Capitalism by Gunnar Trumbull
Book Description"The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking designed to protect them from the risks and disappointments of the market...Today, arguably no other economic actor in the advanced industrial countries-not the investor, not the worker, not the welfare recipient-enjoys a more thorough set of legal and institutional protections than the modern consumer when he or she enters the corner store."-from the IntroductionGunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy-product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing-Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers. Trumbull's findings help to clarify distinctive national approaches to recent product crises-including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption.
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Book DetailsISBN: 9780801443824
(235mm x 156mm x 18mm)
Imprint: Cornell University Press
Publisher: Cornell University Press
Publish Date: 4-May-2006
Country of Publication: United States
Books By Author Gunnar Trumbull
Consumer Lending in France and America, Paperback (August 2014)
This book traces the historical emergence of modern consumer lending in America and France.
Strength in Numbers, Hardback (October 2012)» View all books by Gunnar Trumbull
Consumers feel powerless in the face of big industry, and the dominant view of economic regulators agrees with them. Trumbull argues that this represents a misreading of the historical record and the core logic of interest representation. Weak interests, he reveals, quite often emerge the victors in policy battles, by forging unlikely alliances.
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