Consumer Experience of Higher Education by Deirdre McArdle-Clinton
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Consumer Experience of Higher Education
By Deirdre McArdle-Clinton

The Consumer Experience of Higher Education

The Rise of Capsule Education

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Format: Hardback

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Consumer Experience of Higher Education by Deirdre McArdle-Clinton

Book Description

This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers.The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency. The study is an international one carried out through surveys and interviews with students and lecturers. The findings, strengthened by reliability and significance tests, provide overwhelming support for the hypothesis that encapsulation is an emerging and worrying trend.

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Book Details

ISBN: 9781847062093
ISBN-10: 1847062091
Format: Hardback
(234mm x 156mm x 23mm)
Pages: 208
Imprint: Continuum International Publishing Group Ltd.
Publisher: Bloomsbury Publishing PLC
Publish Date: 14-Aug-2008
Country of Publication: United Kingdom

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Books By Author Deirdre McArdle-Clinton

Consumer Experience of Higher Education by Deirdre McArdle-Clinton Consumer Experience of Higher Education, Paperback (November 2011)

This work examines the philosophy underpinning current higher education provision.

» View all books by Deirdre McArdle-Clinton

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Author Biography - Deirdre McArdle-Clinton

Deirdre McArdle-Clinton is Lecturer at Dundalk Institute of Technology, Ireland.

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