Consumer Research by Stephen Brown
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Consumer Research
By Stephen Brown

Consumer Research

Postcards from the Edge

Edited by See other recent books by Stephen Brown See other recent books by Darach Turley
Format: Paperback

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Consumer Research by Stephen Brown

Book Description

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Book Details

ISBN: 9780415173179
ISBN-10: 0415173175
Format: Paperback
(234mm x 156mm x 22mm)
Pages: 424
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Dec-1997
Country of Publication: United Kingdom

Other Editions...


Books By Author Stephen Brown

Brands and Branding by Stephen Brown Brands and Branding, Paperback (August 2016)

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Securitization of Foreign Aid by Stephen Brown Securitization of Foreign Aid, Hardback (November 2015)

Security concerns increasingly influence foreign aid: how Western countries give aid, to whom and why. With contributions from experts in the field, this book examines the impact of security issues on six of the world's largest aid donors, as well as on key crosscutting issues such as gender equality and climate change.

» View all books by Stephen Brown

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