By (author) John Desmond
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Consuming Behaviour by John Desmond
Book Description'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field'. Andrew Perkins, Canterbury Christchurch University College 'I have thoroughly enjoyed this text. This is a new and important text' Ahmed Jamal, Cardiff Business School John Desmond is Lecturer in Marketing in the School of Management at Heriot-Watt University. This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour textbooks by incorporating biological, sociological and anthropological theories into the core of the work. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/desmond/index.asp
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Book DetailsISBN: 9780333949924
(246mm x 189mm x 24mm)
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 14-Aug-2002
Country of Publication: United Kingdom
Books By Author John Desmond
Psychoanalytic Accounts of Consuming Desire, Hardback (November 2012)
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.
Fundamentals of Marketing, Paperback (December 2006)» View all books by John Desmond
Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textbook critically evaluates the effectiveness of different marketing strategies and approaches.
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Author Biography - John Desmond
JOHN DESMOND is currently a lecturer in marketing at St Andrews University. He was formerly at Heriot-Watt University.
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