Consuming Experience by Antonella Caru
Look inside with Google Book Preview
Consuming Experience
By Antonella Caru

Consuming Experience

Edited by See other recent books by Antonella Caru See other recent books by Bernard Cova
Format: Hardback

Normal Price: $259.00
Your Price: $233.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $25.90! (10% off normal price)
Plus...earn $11.66 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Consuming Experience by Antonella Caru

Book Description

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: * those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations * those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events * those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

Buy Consuming Experience book by Antonella Caru from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415382434
ISBN-10: 0415382432
Format: Hardback
(229mm x 152mm x 16mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 31-Aug-2006
Country of Publication: United Kingdom

Other Editions...


Books By Author Antonella Caru

Strategic Market Creation by Antonella Caru Strategic Market Creation, Paperback (July 2008)

The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.

Consuming Experience by Antonella Caru Consuming Experience, Paperback (August 2006)

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

» View all books by Antonella Caru

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Consuming Experience book by Antonella Caru and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Antonella Caru

University of Bocconi, Italy European School of Management, Paris, France

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Antonella Caru close
Strategic Market Creation by Antonella Caru
Consuming Experience by Antonella Caru
»
Recent books by Bernard Cova close
Consumer Tribes by Bernard Cova
Consumer Tribes by Bernard Cova
Consuming Experience by Bernard Cova
Consuming Experience by Bernard Cova
Project Marketing by Bernard Cova
»
BoomerangBooks.com.au close