By (author) Zygmunt Bauman
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Consuming Life by Zygmunt Bauman
Book DescriptionWith the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
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Book DetailsISBN: 9780745639796
(229mm x 152mm x 12mm)
Imprint: Polity Press
Publisher: Polity Press
Publish Date: 1-Apr-2007
Country of Publication: United Kingdom
Books By Author Zygmunt Bauman
Retrotopia, Hardback (January 2017)
We have long since lost our faith in the idea that human beings could achieve human happiness in some future ideal state a state that Thomas More, writing five centuries ago, tied to a topos, a fixed place, a land, an island, a sovereign state under a wise and benevolent ruler.
Strangers at Our Door, Hardback (April 2016)
Refugees from the violence of wars and the brutality of famished lives have knocked on other people's doors since the beginning of time. For the people behind the doors, these uninvited guests were always strangers, and strangers tend to generate fear and anxiety precisely because they are unknown.
Babel, Paperback (April 2016)
We are living in an open sea, caught up in a continuous wave, with no fixed point and no instrument to measure distance and the direction of travel. Nothing appears to be in its place any more, and a great deal appears to have no place at all.
In Praise of Literature, Paperback (March 2016)» View all books by Zygmunt Bauman
In this new book Zygmunt Bauman and Riccardo Mazzeo examine the contentious issue of the relation between literature (and the arts in general) and sociology (or, more generally, a branch of the humanities claiming scientific status).
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Author Biography - Zygmunt Bauman
Z. Bauman , Professor Emeritus, Universities of Leeds and Warsaw
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