From Political Economy to Theatres of Consumption
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Consuming People by A. Fuat Firat
Book DescriptionConsumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.
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Book DetailsISBN: 9780415316200
(234mm x 156mm x 16mm)
Publisher: Taylor & Francis Ltd
Publish Date: 24-Apr-2003
Country of Publication: United Kingdom
Books By Author A. Fuat Firat
Consuming People, Hardback (March 1998)» View all books by A. Fuat Firat
In the CONSUMER RESEARCH AND POLICY series, a study of the treatment of consumption on a global scale from a cultural, philosophical and business perspective. In particular, focusing on consumption and its relationship to modernity and postmodernity.
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