From Political Economy to Theatres of Consumption
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Consuming People by Nikhilesh Dholakia
Book DescriptionConsumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.
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Book DetailsISBN: 9780415166805
(234mm x 156mm x 14mm)
Publisher: Taylor & Francis Ltd
Publish Date: 5-Mar-1998
Country of Publication: United Kingdom
Books By Author Nikhilesh Dholakia
Toward a Metatheory of Economic Bubbles, Hardback (February 2014)
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.
Consuming People, Paperback (April 2003)
Looks at people in the act of consumption and consumed by the act of consumption, combining academic analysis with a discussion of the possibilities for consuming people in the future. Previously only available in hardback.
New Infotainment Technologies in the Home, Hardback (April 1996)» View all books by Nikhilesh Dholakia
Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.
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