Consuming the Romantic Utopia
Love and the Cultural Contradictions of Capitalism
By (author) Eva Illouz
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Consuming the Romantic Utopia by Eva Illouz
Book DescriptionTo what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of cliches and images she calls the 'Romantic Utopia'. This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.
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Book DetailsISBN: 9780520205710
(229mm x 152mm x 25mm)
Imprint: University of California Press
Publisher: University of California Press
Publish Date: 28-May-1997
Country of Publication: United States
Books By Author Eva Illouz
Hard-core Romance, Paperback (June 2014)
From its beginnings in Twilight fan-fiction to its record-breaking sales as an e-book and paperback, this book tells the story of the erotic romance novel Fifty Shades of Grey and its two sequels. It subjects the Fifty Shades cultural phenomenon to the serious scrutiny it has been begging for.
Why Love Hurts, Paperback (September 2013)
* A new book by the award-winnning sociologist Eva Illouz on modern love. * Sets out to explain why love is such a painful experience for many people - why we invest so much in the search for love and why it so often disappoints us.
Saving the Modern Soul, Paperback (March 2008)
Examines the profound impact of therapeutic discourse on our lives and on our contemporary notions of identity. This book examines a range of sources to show how self-help culture has transformed contemporary emotional life and how therapy complicates individuals' lives even as it claims to dissect their emotional experiences and heal trauma.
Cold Intimacies, Paperback (February 2007)» View all books by Eva Illouz
It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest.
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Author Biography - Eva Illouz
Eva Illouz teaches sociology at the Hebrew University of Jerusalem. She is the Academic Director of the Program of Cultural Studies as well as a member of The Center for the Study of Rationality
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