Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. C. Melewar
Look inside with Google Book Preview
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
By T. C. Melewar

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Edited by See other recent books by T. C. Melewar See other recent books by Elif Karaosmanoglu
Format: Hardback

Normal Price: $274.90
Your Price: $247.41 AUD, inc. GST
Shipping: $7.95 per order
You Save: $27.49! (10% off normal price)
Plus...earn $12.37 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days, Not for Xmas



Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. C. Melewar

Book Description

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Buy Contemporary Thoughts on Corporate Branding and Corporate Identity Management book by T. C. Melewar from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780230543140
ISBN-10: 0230543146
Format: Hardback
(216mm x 140mm x 22mm)
Pages: 242
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 23-Oct-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author T. C. Melewar

Strategic International Marketing by T. C. Melewar Strategic International Marketing, Paperback (December 2011)

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Facets of Corporate Identity, Communication and Reputation by T. C. Melewar Facets of Corporate Identity, Communication and Reputation, Hardback (April 2008)

Corporate branding and communication is big business. This book aims to bring clarity and a different theoretical insight to this growing area of study. It is suitable for students of marketing, communications and international business.

» View all books by T. C. Melewar

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Contemporary Thoughts on Corporate Branding and Corporate Identity Management book by T. C. Melewar and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - T. C. Melewar

TATIANA ANISIMOVA has completed her PhD at the Department of Marketing, Monash University, Australia PATRICK CETTIER studied International Business at ESB Reutlingen, Germany, and Northeastern University, USA and completed his PhD in Finance from the University of Aachen, Germany SUE VAUX HALLIDAY is a Senior Lecturer in the marketing group in the School of Management, University of Surrey, UK SALAH S. HASSAN is the Chairman and Professor of Marketing at the School of Business, the George Washington University, USA ELIF KARAOSMANOGLU is an Assistant Professor at Istanbul Technical University, Management Engineering Department, Turkey. She completed her PhD in Warwick Business School, UK SVEN KUENZEL is a Senior Lecturer in Marketing at the University of Greenwich, UK ROY LANGER is a Professor of Organizational and Marketing Communication at Roskilde University, Denmark. He received his Ph.D. at Copenhagen Business School FELIX MAVONDO is a Professor of Marketing in the Department of Marketing at Monash University, Australia ROBERT MCMURRIAN is an Associate Professor at The University of Tampa, and the director of the John H. Sykes College of Business Center for Ethics, USA T. C. MELEWAR is a Professor of Marketing and Strategy in Brunel Business School, UK SHAUN POWELL lectures in marketing within the School of Management and Languages at Heriot Watt University, Edinburgh, UK BERND SCHMITT is the Robert D. Calkins Professor of International Business School and Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, USA HAMED M. SHAMMA is Assistant Professor of Marketing in the Department of Management at the School of Business, Economics& Communication, The American University in Cairo, Egypt DAVID STARK is a former MBA student, supervised by Prof T C Melewar, studying at Warwick Business School, UK ROBYN STOKES lectures within the Faculty of Business at Queensland University of Technology (School of Advertising, Marketing and Public Relations) in Brisbane, Queensland, Australia RICHARD VAREY is a Professor of Marketing in the Waikato Management School, New Zealand, and a specialist in inquiring on the impact of commercial marketing, social marketing, human interaction in market situations, and systems of managed communication LEE CHUN WAH is an Associate Professor in the Wee Kim Wee School of Communication and Information at Singapore's Nanyang Technological University JUDITH H. WASHBURN is an Assistant Professor at The University of Tampa, USA

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by T. C. Melewar close
Corporate Branding by T. C. Melewar
Corporate Branding by T. C. Melewar
Strategic International Marketing by T. C. Melewar
Facets of Corporate Identity, Communication and Reputation by T. C. Melewar
Facets of Corporate Identity, Communication and Reputation by T. C. Melewar
»
Recent books by Elif Karaosmanoglu close
Contemporary Thoughts on Corporate Branding and Corporate Identity Management by Elif Karaosmanoglu
»
BoomerangBooks.com.au close