Content is King by David Chaffey
Look inside with Google Book Preview
Content is King
By David Chaffey

Content is King

Writing and Editing on-Line

By (author) See other recent books by David Chaffey See other recent books by David Mill
Format: Paperback

Normal Price: $84.99
Your Price: $76.49 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.50! (10% off normal price)
Plus...earn $3.82 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Content is King by David Chaffey

Book Description

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Buy Content is King book by David Chaffey from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780750663175
ISBN-10: 0750663170
Format: Paperback
(234mm x 156mm x 12mm)
Pages: 228
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 5-Apr-2005
Country of Publication: United Kingdom

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Content is King book by David Chaffey and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by David Chaffey close
»
Recent books by David Mill close
Content is King by David Mill
»
BoomerangBooks.com.au close