The Contrarian Effect
Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite
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Contrarian Effect by Michael Port
Book DescriptionTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
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Book DetailsISBN: 9780470237908
(180mm x 131mm x 18mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 12-Sep-2008
Country of Publication: United Kingdom
Books By Author Michael Port
Steal the Show, Paperback / softback (October 2016)
A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners
Book Yourself Solid Illustrated, Paperback (May 2013)View all books by Michael Port
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution.
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Author Biography - Michael Port
Michael Port is the author of the Wiley titles Book Yourself Solid and Beyond Booked Solid. He has been called a "marketing guru" by the Wall Street Journal and is one of the best professional speakers around. For more information, please visit www.MichaelPort.com. Elizabeth Marshall is Director of Sales for Michael Port Companies. While working at the nationally recognized firm of Merritt Hawkins and Associates, she was awarded Research Recruiter of the Month five times. Also, she is founder of AuthorTeleseminars.com, which hosts interviews with top business authors such as Seth Godin, Tim Ferriss, Keith Ferrazzi, and others. For more information, please visit www.highenergycoach.com.
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