Contrarian Effect by Michael Port
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Contrarian Effect
By Michael Port

The Contrarian Effect

Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite

By (author) See other recent books by Michael Port See other recent books by Elizabeth Marshall
Format: Hardback

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Contrarian Effect by Michael Port

Book Description

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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Book Details

ISBN: 9780470237908
ISBN-10: 0470237902
Format: Hardback
(180mm x 131mm x 18mm)
Pages: 176
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 12-Sep-2008
Country of Publication: United Kingdom

Books By Author Michael Port

Steal the Show by Michael Port Steal the Show, Paperback / softback (October 2016)

A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners

Book Yourself Solid Illustrated by Michael Port Book Yourself Solid Illustrated, Paperback (May 2013)

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution.

» View all books by Michael Port

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Author Biography - Michael Port

Michael Port is the author of the Wiley titles Book Yourself Solid and Beyond Booked Solid. He has been called a "marketing guru" by the Wall Street Journal and is one of the best professional speakers around. For more information, please visit www.MichaelPort.com. Elizabeth Marshall is Director of Sales for Michael Port Companies. While working at the nationally recognized firm of Merritt Hawkins and Associates, she was awarded Research Recruiter of the Month five times. Also, she is founder of AuthorTeleseminars.com, which hosts interviews with top business authors such as Seth Godin, Tim Ferriss, Keith Ferrazzi, and others. For more information, please visit www.highenergycoach.com.

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