The Control Room
How Television Calls the Shots in Presidential Elections
By (author) Martin Plissner
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Control Room by Martin Plissner
Book DescriptionWho will determine what Americans are thinking when they cast their votes in the year 2000? Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation's greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks' struggle for supremacy in today's media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office.
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Book DetailsISBN: 9780684867724
(214mm x 139mm x 17mm)
Publisher: Simon & Schuster
Publish Date: 1-May-2000
Country of Publication: United States
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Author Biography - Martin Plissner
Martin Plissner is recently retired from his position as Executive Political Director of CBS News. He lives in Washington, D.C.
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