Controversy in Marketing Theory
For Reason, Realism, Truth and Objectivity
By (author) Shelby Dean Hunt
Normal Price: $82.99
Your Price: $74.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.30! (10% off normal price)
Plus...earn $3.73 in Boomerang Bucks
Availability: Available, ships in 7-10 days, Not for Xmas
Controversy in Marketing Theory by Shelby Dean Hunt
Book DescriptionIn this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Buy Controversy in Marketing Theory book by Shelby Dean Hunt from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780765609328
(229mm x 152mm x 22mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 31-Mar-2003
Country of Publication: United States
Books By Author Shelby Dean Hunt
Marketing Theory, Hardback (March 2010)
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
General Theory of Competition, Paperback (January 2000)» View all books by Shelby Dean Hunt
Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.
» Have you read this book? We'd like to know what you think about it - write a review about Controversy in Marketing Theory book by Shelby Dean Hunt and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.