Successful Writing for Design, Advertising and Marketing
By (author) Mark Shaw
Normal Price: $39.99
Your Price: $35.99 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.00! (10% off normal price)
Plus...earn $1.80 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Copywriting by Mark Shaw
Book DescriptionCreating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. "Copywriting" shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, "Copywriting" provides the skills and techniques to thrive in the world of creative commercial writing.
Buy Copywriting book by Mark Shaw from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781856695688
(246mm x 172mm x 23mm)
Imprint: Laurence King Publishing
Publisher: Laurence King Publishing
Publish Date: 9-Mar-2009
Country of Publication: United Kingdom
Books By Author Mark Shaw
Citizen's Guide to Crime Trends in South Africa, Paperback (November 2016)
A Citizen's Guide to Crime Trends in South Africa provides a basis on which to understand the crime statistics in a manner that is accessible to the general public. Each chapter challenges a set of oft-repeated assumptions about how bad crime is, where it occurs, and who its victims are.
How to Become a Published Author, Paperback / softback (August 2016)View all books by Mark Shaw
Written by a published author for aspiring authors, How to Become a Published Author: Idea to Publication provides practical advice for every writer who dreams of becoming published. Guaranteed to inspire, this reference book is the only guide you will ever need.
» Have you read this book? We'd like to know what you think about it - write a review about Copywriting book by Mark Shaw and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Mark Shaw
Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995, he incorporated graphic design into his business, creating Jupiter Design, one of the UK's top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students, is a branding adviser on the Design Council's "Immerse" project, and a business consultant to numerous creative agencies.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.