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Corporate Creativity by Alan G. Robinson
Book DescriptionCorporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
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Book DetailsISBN: 9781576750490
(230mm x 157mm x 20mm)
Publish Date: 1-Aug-1998
Country of Publication: United States
Books By Author Alan G. Robinson
Idea-Driven Organization, Hardback (May 2014)
Most companies, if they solicit employee ideas at all, essentially just set up a suggestion box, which employees know from experience is where ideas go to die. So nothing happens. The authors explain how leaders can build the kind of idea-driven company capable of implementing fifty to a hundred or more ideas per employee per year.
Ideas are Free, Paperback (February 2006)» View all books by Alan G. Robinson
Drawing on extensive research and experience in more than 300 organisations around the world, this title shows precisely how to take advantage of the virtually free, perpetually renewable resource of employee ideas.
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