Corporate Entrepreneurship by Paul Burns
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Corporate Entrepreneurship
By Paul Burns

Corporate Entrepreneurship

Building an Entrepreneurial Organisation 2nd Revised edition

By (author) See other recent books by Paul Burns
Format: Paperback

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Corporate Entrepreneurship by Paul Burns

Book Description

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.

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Book Details

ISBN: 9780230542631
ISBN-10: 0230542638
Format: Paperback
(246mm x 189mm x 23mm)
Pages: 416
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 1-Feb-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Paul Burns

Entrepreneurship and Small Business by Paul Burns Entrepreneurship and Small Business, Paperback (March 2016)

Thoroughly updated with new video feature and expanded range of global case studies, the new edition of this bestselling text synthesizes theoretical depth and practical skills-building, developing critical understanding and good management practice. A holistic approach to the issues facing small businesses from start-up to growth and maturity.

New Venture Creation by Paul Burns New Venture Creation, Paperback (May 2014)

This book is a comprehensive, practical guide to launching a successful new venture. It takes budding entrepreneurs through the whole process of planning for a new venture - from generating an idea, through developing the business model, and raising finance - in a way that gives them the best chance of success.

Corporate Entrepreneurship by Paul Burns Corporate Entrepreneurship, Paperback (December 2012)

This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organisational architecture that encourages entrepreneurship at all levels within a company.

Fighting Spirit by Paul Burns Fighting Spirit, Paperback (October 2010)

On 27 August 1979, Paul Burns's life changed for ever. Travelling through Warren Point in Northern Ireland when the IRA detonated two massive bombs, he was involved in a devastating explosion - eighteen soldiers were killed that day; Paul was one of only two who survived.

» View all books by Paul Burns

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Author Biography - Paul Burns

PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

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